The setting that was chose was the Palais de Tokyo building, a sample of neoclassical architecture and currently one of the largest centres of creation and contemporary art in Europe.

The organisation of this event represents another step on the path set by the brand, a path that includes the organisation of fashion shows, always standing out for their creativity and use of the latest technology.

The entire project was based on a carefully defined art concept that represented the physical space conceived as a great inhospitable and remote place loaded with symbolism.

Staged from a thorough study of the space and where symmetry played a key role. The result: architecture and nature joined together through materials such as stone, wood and sand.

The result was a show with a solid aesthetic narrative developed over two types of visual representation: a catwalk and a large audiovisual screen, all delicately in step with a polyphonic sequence of local voices with never-before-heard narrations.