The space

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The space
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Massimo Dutti presented its Limited Edition Women & Men collections on 1 February in Paris. This is the fourth fashion show that the firm has organised and for this occasion, it chose a leading city in the fashion world where tradition and avant-garde coexist in harmony.

The space | Paper Massimo Dutti

The setting that was chose was the Palais de Tokyo building, a sample of neoclassical architecture and currently one of the largest centres of creation and contemporary art in Europe.

The space | Paper Massimo Dutti

The organisation of this event represents another step on the path set by the brand, a path that includes the organisation of fashion shows, always standing out for their creativity and use of the latest technology.

The space | Paper Massimo Dutti

The entire project was based on a carefully defined art concept that represented the physical space conceived as a great inhospitable and remote place loaded with symbolism.

The space | Paper Massimo Dutti

Staged from a thorough study of the space and where symmetry played a key role. The result: architecture and nature joined together through materials such as stone, wood and sand.

The space | Paper Massimo Dutti

The result was a show with a solid aesthetic narrative developed over two types of visual representation: a catwalk and a large audiovisual screen, all delicately in step with a polyphonic sequence of local voices with never-before-heard narrations.

The space | Paper Massimo Dutti
The space | Paper Massimo Dutti
The space | Paper Massimo Dutti
The space | Paper Massimo Dutti