A new fashion show by Massimo Dutti opened the fall/winter season, bringing together the most representative looks from its new Limited Edition FW 24 collections at the iconic flagship store on Paseo de Gracia 96. For a few hours, the emblematic Barcelona store became the epicenter of fashion and art in the city.

For 10 days, the store transformed into a space where fashion and art converged, creating an atmosphere of emerging creativity and constant evolution. The project aimed to go beyond the simple fusion of fashion and art, engaging the public in an eclectic experience that reflects the collaborative nature between different artistic disciplines.

At the same time, in celebration of the first anniversary of the ArtInProgress project, which highlights the brand’s commitment and passion for art and innovation, Massimo Dutti transformed its iconic store on Paseo de Gracia 96 into an experiential destination where fashion and art intersect.