Massimo Dutti is surprising us once again with a very beautiful cinematographic piece with aesthetic sensitivity and a reflective, profound message that echoes a renewed social awareness of concepts such as responsibility, authenticity, and quality. The result is a story whose main theme is the majesty of nature itself as a starting point to rekindle fashion with other rhythms, other values. To move forward in the creation of sustainable and environmentally responsible products, Massimo Dutti meets the needs, expectations, and demands of its clients at every stage of its business model: from the design and manufacture of garments, to their logistics, marketing, and end of life.

THIS NEW YEAR. IT’S NOT THE SAME AS BEFORE. THIS WORLD. LISTEN. IF YOU REALLY SEE SOMETHING. YOU CAN FEEL. REMEMBER THAT RISES EVERY DAY. NO MATTER HOW.

The precision and efficiency that characterise each stage of the brand’s value chain mean customers are presented with a fashion range that is tailored to their needs. Massimo Dutti’s continuous search for innovation helps the brand be better and more efficient while reducing its impact on the environment. With this in mind, it has drawn up several multiannual environmental plans since 2020. And its commitments for 2022 include achieving 100% renewable energy (ahead of schedule) and +50% Join Life garments. The Join Life Label promotes the use of the most sustainable raw materials and the most environmentally friendly production processes.