@laurentmartinlobamboo
For the décor of its most emblematic flagship stores, Massimo Dutti works with a select group of artists, who use their creations to leave their mark in total synthesis with the spirit of the brand.
Famous french sculptor lauren martin (LO) sculpts bamboo creations that explore the aesthetic possibilities of a material not usually associated with the fine arts.
Interventions by well-known artists such as Laurent Martin “Lo” are a demonstration of Massimo Dutti’s support for and investment in contemporary art. In the 2,000 m2 flagship store that Massimo Dutti has on Paseo de Gracia, fashion, art and technology coexisted in perfect harmony.
The artist’s concern with participating in art in public spaces and Massimo Dutti’s interest in recovering the artistic essence of this building have led to a wonderful collaboration. As in the case of many of the other works by this artist, these pieces explored four essential elements: air and water in the bamboo, and earth and fire in the ceramic weights.
