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Massimo Dutti is transforming the window displays of its most emblematic stores in China to present its entire new perfume collection.

shenzen

CC Mixc World, NL 166, NL 266, Mixc World, 9668, Shennan Rd and Tongu Rd,
Nanshan District, Shenzhen, Guangdong Province

These experiences involve organising a perfume customisation event that will be held at the brand’s most emblematic flagship stores in China, adding a touch of exclusivity to the scent that is chosen.

SHANGHAI

Nanjing Road Shopping Centre. West Nanjing Road 1009-021,
Jingan District Shanghai

Coinciding with the launch of its new perfume collection in China, Massimo Dutti has prepared a set of exclusive experiences for customers who purchase any of the perfumes.

BEIJING

Solana Shopping Centre, Build.
B-5, B-6, 12-7, 12-8

With this initiative, Massimo Dutti has extended its customisation service to its perfume collection by engraving initials on the glass of each perfume bottle.