These experiences involve organising a perfume customisation event that will be held at the brand’s most emblematic flagship stores in China, adding a touch of exclusivity to the scent that is chosen.

Coinciding with the launch of its new perfume collection in China, Massimo Dutti has prepared a set of exclusive experiences for customers who purchase any of the perfumes.

With this initiative, Massimo Dutti has extended its customisation service to its perfume collection by engraving initials on the glass of each perfume bottle.