ATELIER DES FLEURS
MD
MAY, 2024
This year, coinciding with the celebration of Mother’s Day, Massimo Dutti is turning some of the most special corners of its most emblematic shops in Paseo de Gracia, 96 (Barcelona), Serrano, 48 (Madrid) and Juana de Vega 3-5 (A Coruña) into small ateliers of floral composition.
ATELIER DES FLEURS
MD
MAY, 2024
“Flowers fill a large part of three of Massimo Dutti’s most emblematic flagship stores.”
This year the firm is repeating its ephemeral floral installations to give a touch of spring to the interior and exterior of its shops.
“Flowers together with some pieces by the ceramist Eloi Bonadona have been the protagonists of the latest ephemeral installation of the brand”.
Customers can admire the work of the artists in situ, while being presented with a personalised bouquet for each purchase made that day in the shop.
Fresh flowers of great variety, in keeping with the season, true to a philosophy of not forcing nature. Scented roses, delicately coloured hydrangeas, stunning peonies and aromatic jasmine.
“The interior of the Massimo Dutti shops converted into a large floral exhibition”.
The interior of the shops becomes for a few hours a large floral display inspired by the most prestigious floral ateliers.
ATELIER DES FLEURS
MD
MAY, 2024
Since the beginning of its activity Massimo Dutti has been able to transfer and communicate the value of ephemeral experiences full of content and emotion to its most loyal customers.
During the hours of this great floral party, customers are presented with an exclusive composition of freshly cut flowers for their purchases of the latest Massimo Dutti Spring/Summer collections.
