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In Store

Courtyards Projects

For the exterior projects of some of Massimo Dutti’s most emblematic flagship stores, Massimo Dutti has relied on the intervention of renowned international landscape designers, whose aim has been to bring the botanical world closer to the customer in each city and to capture different functional and evocative ideas in their interventions.

Courtyard Barcelona

IN STORES

In the heart of Paseo de Gracia, renowned for its unique atmosphere of fashion and luxury, and in a building of incalculable historical value, stands one of Massimo Dutti’s most iconic flagship stores. The building in which it is located is, on the one hand, a tribute to Catalan Modernism that has been restored to its former splendour thanks to renovation and heritage recovery works and, at the same time, an epitome of avant-garde linked to the essence and natural progression that the brand has been experiencing over the last decade.

BARCELONA

At the back of the store is a beautiful inner courtyard, restored to its former splendour. The prestigious British landscape designers Harry and David Rich were responsible for a haute couture project that was completely in sync with the historical characteristics of the building itself. It is a natural space that responds to a project respecting the identity of an old Modernist courtyard.

PASEO DE GRACIA, 96

MASSIMO DUTTI

CREATING A GARDEN REQUIRES A HARMONIOUS COMBINATION OF PLANTS SUITABLE FOR THE CLIMATE AND SOIL. IN THIS CASE, SPECIES HAVE BEEN CHOSEN THAT ARE SUITED TO THE MEDITERRANEAN CLIMATE.

PASEO DE GRACIA, 96

MASSIMO DUTTI

For the conceptualisation and creation of the landscape project implemented in the store’s inner courtyard, all of the decisive factors were taken into account to recuperate the its old spirit of beauty and splendour. These considerations include everything from strictly environmental factors and the type of plant containers used to the selection and combination of the ideal botanical species for them to flourish.

PASEO DE GRACIA, 96

MASSIMO DUTTI

Courtyard Lisboa

IN STORES

Massimo Dutti’s flagship store in Lisbon occupies the interior of an old neoclassical stately home that has been completely refurbished for its opening, as well as the exterior. The landscaping project was carried out by Jesús Moraime, a renowned Spanish landscape designer, whose aim was to bring the botanical world closer to the citizens of Lisbon and to express different functional and evocative ideas in his intervention.

LISBOA

The concentric and radial layout of the garden planting on the existing flowerbeds, protected as an integral part of the palace complex, refers to the Portuguese colonial expansion around the world. A chromatic rainbow, distorted in its earthly dimension far removed from celestial idealisation, forms the heart of the intervention.

Avenida da Liberdade 193

MASSIMO DUTTI

JESUS MORAIME’S WORK STANDS OUT FOR HIS TALENT
IN ACHIEVING A BALANCE BETWEEN ARCHITECTURE AND LANDSCAPE, SPATIAL FRAGMENTATION, THE USE OF WATER AND HIS VAST KNOWLEDGE OF IBERIAN VEGETATION.

Avenida da Liberdade 193

MASSIMO DUTTI

For the edges of the ramp leading from the street to the large glass cube and the interior of the shop, tropical plant species were chosen, the same as for the rest of the shop. Nature in the urban environment and exotic evocation and the textures of the fabrics are the conceptual basis of the landscape intervention by Jesús Moraime’s studio for Massimo Dutti in Lisbon.

Avenida da Liberdade 193

MASSIMO DUTTI

Courtyard Madrid

IN STORES

The Massimo Dutti store in the heart of Madrid has an inner courtyard, which has been turned by the renowned Italian landscape designer Stefano Baccari into a beautiful romantic garden that can often be seen in the most stunning villas of the late 18th century. The natural framework of this patio is the four-storey building itself, with the garden growing upwards and unfolding across various levels.

Madrid

The flagship is built in an amazing building with incalculable historic value and a stunning protected façade within the historical site of Villa de Madrid. It features a new interior design concept that is 100% connected to the brand’s essence and the natural progression it has been experiencing over the last decade.

SERRANO, 48

MASSIMO DUTTI

‘A BEAUTIFUL ROMANTIC GARDEN,
DESIGNED BY STEFANO BACCARI, WITH A BOTANICAL MIX OF CHROMATIC SYMPHONIES IN EPHEMERAL SCENOGRAPHIES, WHICH ARE AN AUTHENTIC SENSORY COCKTAIL’.

SERRANO, 48

MASSIMO DUTTI

A beautiful romantic garden, designed by the prestigious landscape designer Stefano Baccari, is at the back of the store. The garden follows the visitors’ steps from the large windows on each floor and accompanies them throughout their shopping experience. The unusual botanical mixes and colourful, contrasting symphonies in ephemeral scenes are an authentic sensory cocktail.

SERRANO, 48

MASSIMO DUTTI