Massimo Dutti is opening a new store in Brussels with which it strengthens its new interior design concept, which is much more refined and places importance on light and natural materials.
IN STORE
MASSIMO DUTTI
BRUSSELS
MD
BRUSSELS OPENING
MD
BRUSSELS OPENING
MD
BRUSSELS OPENING
WO
MEN
COLLEC
TION
Massimo Dutti’s new image reflects the refreshed essence of the brand to embrace new shopping experiences focused on boosting the brand’s image. The spaces have been laid out to bring out and make products as visible as possible.
IN STORE
MASSIMO DUTTI
BRUSSELS
IN STORE
MASSIMO DUTTI
BRUSSELS
During this process of refreshing the concept, the need arose to clean up the store by removing layers, creating a neat, harmonious space to provide a more intuitive and visual shopping experience for customers. Choosing the pieces that best represent the concept of each collection is the starting point of the new Visual Merchandising.
IN STORE
MASSIMO DUTTI
BRUSSELS
IN STORE
MASSIMO DUTTI
BRUSSELS
MD
BRUSSELS OPENING
MD
BRUSSELS OPENING
MD
BRUSSELS OPENING
IN STORE
MASSIMO DUTTI
BRUSSELS
MEN
COLLEC
TION
Premised on showcasing products, new types of displays are emerging. A need to display products hanging led to a new idea of a commercial showroom being created. Thus, capacity has increased and it has led to a look that is less compartmentalised.
IN STORE
MASSIMO DUTTI
BRUSSELS
IN STORE
MASSIMO DUTTI
BRUSSELS
The entire space follows the brand’s essential interior design concept, harmonising every detail to consolidate an exclusive identity and lifestyle. The architecture of the store itself creates the fixtures and defines its corners. Solid wood, natural stone and whitewash are part of the brand’s essence.
IN STORE
MASSIMO DUTTI
BRUSSELS
IN STORE
MASSIMO DUTTI
BRUSSELS
MD
BRUSSELS OPENING
MD
BRUSSELS OPENING
MD
BRUSSELS OPENING
