During this process of refreshing the concept, the need arose to clean up the store by removing layers, creating a neat, harmonious space to provide a more intuitive and visual shopping experience for customers. Choosing the pieces that best represent the 
 concept of each collection is the starting point of the 
new Visual Merchandising.

The entire space follows the brand’s essential interior design concept, harmonising every detail to consolidate an exclusive identity and lifestyle. The architecture of the store itself creates the fixtures and defines its corners. Solid wood, natural stone and whitewash are part of the brand’s essence.