Paper | Massimo Dutti Paper | Massimo Dutti Paper | Massimo Dutti

Shanghai 1933
Lights, Camera… Action!

The time arrived… and the backstage turned into the prelude of a show in which trends expressed themselves through a clear aesthetic narrative developed over three different types of visual representation, including a catwalk, a large audio-visual screen and an interactive holographic screen, featuring a succession of looks that seconds later generated legions of followers on the brand’s social networks.

BTS - Shanghai 1933 / Paper Massimo Dutti

Massimo Dutti’s Limited edition collection was the fashion show of the year in Shanghai From the intimacy of the backstage to the magic of the front row, fashion, once again, proved to be fascinating.

BTS - Shanghai 1933 / Paper Massimo Dutti
BTS - Shanghai 1933 / Paper Massimo Dutti
BTS - Shanghai 1933 / Paper Massimo Dutti
BTS - Shanghai 1933 / Paper Massimo Dutti

The brand’s creators unveiled their proposals encapsulating today’s trends through their Limited Edition Men & Women collections. Accessories. Prints. Colours. Silhouettes. Fabrics… and lots more.

BTS - Shanghai 1933 / Paper Massimo Dutti
BTS - Shanghai 1933 / Paper Massimo Dutti
BTS - Shanghai 1933 / Paper Massimo Dutti
BTS - Shanghai 1933 / Paper Massimo Dutti
BTS - Shanghai 1933 / Paper Massimo Dutti
BTS - Shanghai 1933 / Paper Massimo Dutti

Models ready to step on stage and bring to life a fashion show that was a display of style in its most elegant and innovative expression. A blend of styles that harmoniously bring together urban formulas with 100% effortless proposals.

BTS - Shanghai 1933 / Paper Massimo Dutti
BTS - Shanghai 1933 / Paper Massimo Dutti

Massimo Dutti Limited Edition collection on one hand shows the intent to recreate historic trends, while on the other it continues its commitment to offer garments that meet high-street inclinations in a sublime act of communion.

BTS - Shanghai 1933 / Paper Massimo Dutti
BTS - Shanghai 1933 / Paper Massimo Dutti
BTS - Shanghai 1933 / Paper Massimo Dutti
BTS - Shanghai 1933 / Paper Massimo Dutti
BTS - Shanghai 1933 / Paper Massimo Dutti
BTS - Shanghai 1933 / Paper Massimo Dutti