Contributors
A team of professionals accompanied Massimo Dutti in the great tech-creative adventure that led up to the brand’s spectacular fashion show in Shanghai. In addition to the work of independent professionals, three companies gave their contribution to the unique and memorable event, all working under the careful supervision of Massimo Dutti’s team.
Leading Experiential Marketing company in Asia Pacific. Specialised in innovative and effective commercial solutions that help its clients across multiple marketing channels and platforms. With strong contacts and resources all around the world, which provide it with unique experience and cooperation opportunities, APAX is one of the most committed production agencies when it comes to transfer and translate local culture for an international audience.
Leading experiential marketing company with three branches, in Paris, London and Brussels, from where it can operate anywhere in the world. For over 20 years, the company has managed the most creative and innovative projects for the world’s Premium companies and brands. Currently, it plans and manages all sorts of projects, whatever their size, in all sectors: haute couture fashion shows, small art exhibitions, private events, corporate meetings, product launches, sports competitions, etc..
With over 23 years of experience in China and 3 offices, in Beijing, Shanghai and Guangzhou, its participation in Massimo Dutti’s event in Shanghai was centred around the commitment and collaboration it offers its clients to build their reputation and increase the number of followers. All thanks to its expertise in managing and dealing with local communications, influencers and trend setters.
Hologramica has a reputation for delivering world class stage holograms and provided both the hardware and hologram content for this unique and spectacular show.
CEO Liz Berry commented, “With barely five weeks between the first contact from Massimo Dutti and the installation on site, this show was always going to be a huge challenge for everyone involved. I have only the highest praise for the whole international team who made such a technically difficult show look so effortless, elegant and magical on the day. It was truly one of the most beautiful shows I’ve ever been involved with and a joy to work on.”
