In Collaboration Arco 2023

Once again Massimo Dutti celebrates ARCO by providing its shop windows at calle Serrano 48 with unprecedented artistic interventions.

STUDIO COLLECTION

Massimo Dutti presents its new Studio Men collection inspired by the contemporary urban lifestyle at its exclusive showroom in Madrid.

MASSIMO DUTTI STUDIO

Massimo Dutti shares three unpublished audiovisual pieces that reflect the aesthetic universe of the new Studio collection.

Holiday Windows

Massimo Dutti has celebrated the most festive month of the calendar with an exclusive botanical intervention on three of its most emblematic façades in London, Madrid and Barcelona.

Opening San Sebastian

Massimo Dutti opens a new store in San Sebastian and showcases its new interior design concept.

The Film Opening San Sebastian

The new Massimo Dutti store in San Sebastian showcases the new, much more refined interior design concept

Opening Milan

Massimo Dutti opens a new store in Milan and showcases its new interior design concept.

The Film Opening Milan

The new Massimo Dutti store in Milan showcases a new, much more refined interior design concept, which places importance on light and natural materials.

Opening Greece

Massimo Dutti is opening a new store in Thessaloniki (Greece), incorporating its new interior design concept.

Opening Mexico

Massimo Dutti is opening a new store in Guadalajara (Mexico), incorporating its new interior design concept.

Pitti Uomo 22 The Event

Massimo Dutti celebrates the Pitti Uomo Show in style with an event that turned its store into the centre of night-time Florence.

Flower season

Flowers become the protagonists of the latest ephemeral installation with which Massimo Dutti has surprised one of its most emblematic stores in London.

Opening Marbella

The Massimo Dutti store in the La Cañada Shopping Centre in Marbella boasts the brand’s new interior design concept.

Opening A Coruña

The Massimo Dutti store in the Marineda Shopping Centre in A Coruña boasts the brand’s new interior design concept.

Art In Progress

Works by renowned artists in some of its stores are a reflection of Massimo Dutti’s support for contemporary art.

The Call

Massimo Dutti takes the world by surprise with the launch of its latest Massimo Dutti Studio collection in its exclusive Room 48 space.

Masterclass

In collaboration with Vogue magazine, Massimo Dutti presented its new Studio collection with two renowned fashion editors.

Massimo Dutti Studio

The new Massimo Dutti Studio collection is now available and will be sold exclusively online and in a select number of stores.

VINÇON 1929 – 2015

Massimo Dutti celebrates Book Day with an author signing of the book ‘VINÇON 1929 – 2015’ in its store at Paseo de Gracia, 96.

Spring’s Window Display

Massimo Dutti launches a surprising new artistic installation project for its most iconic store windows.

New Openings

Massimo Dutti opens two new stores in Poland and Qatar that incorporate the brand’s new interior design concept.

Masterclass

Massimo Dutti surprises with an brand-new experience, exclusively for its FEEL customers.

ARCOmadrid 22. THE PROJECT

Massimo Dutti celebrates the ARCOmadrid contemporary art fair with an artistic intervention in its shop windows at Serrano, 48.

Window Displays

Coinciding with Valentine’s Day, Massimo Dutti transforms some of its most emblematic window displays.

Love Experiences

Massimo Dutti offers two exclusive customer experiences in its flagship shops.

Art Installation

Massimo Dutti pays its own tribute to the most romantic day of the year with an ephemeral installation in a selection of its shops.

Connecting China

The transformation of the store windows in Shanghai features the tiger.

Origami Workshops

Massimo Dutti is surprising its clients in Shanghai, Beijing, and Shenzhen with origami workshops.

PITTI 2022

During the Pitti Uomo trade show, Massimo Dutti transformed the window displays of its Florence store.

Cancun. New Opening

Massimo Dutti expands its Cancun (Mexico) store and incorporates its new interior design concept

IN COLLABORATION ADIANTHUM

Massimo Dutti’s commitment to art and young creative talents has led to a new and exceptional collaboration.

IN COLLABORATION WITH CLYM EVERNDEN

The beautiful, personalised gift boxes created by the renowned graphic artist Clym Evernden exclusively for Massimo Dutti decorate the windows of some of the brand’s most emblematic stores, just as the most festive days of the year are approaching.

Courtyard Lisboa

Massimo Dutti’s flagship store in Lisbon occupies the interior of an old neoclassical stately home that has been completely refurbished for its opening, as well as the exterior.

Courtyard Madrid

The Massimo Dutti store in the heart of Madrid has an inner courtyard, which has been turned by the renowned Italian landscape designer Stefano Baccari into a beautiful romantic garden that can often be seen in the most stunning villas of the late 18th century.

Courtyard Barcelona

In the heart of Paseo de Gracia, renowned for its unique atmosphere of fashion and luxury, and in a building of incalculable historical value, stands one of Massimo Dutti’s most iconic flagship stores.

Autumn Openings

Massimo Dutti is celebrating the arrival of fall with the opening of new stores in different places around the world.

Opening Pangyo, Korea

Coinciding with the opening of a new store in the city of Pangyo (South Korea), Massimo Dutti presents its latest interior design proposal.

Opening Hwasong, Korea

Coinciding with the opening of a new store in the city of Hwasong
(South Korea), Massimo Dutti presents its latest interior design proposal. The architectural jewel in the crown of this space is a lattice that creates shadow games that cut across the whole store. A unique effect on the world.

ARCO MADRID 21 – AD & OOAA FOR MASSIMO DUTTI

One year later and concurrent with the ARCO Contemporary Art Fair, Massimo Dutti, in partnership with AD, the prestigious Spanish decor magazine, has invited the participation of the distinguished architecture studio, OOAA Architecture, bringing works from artist, Antonia Ferrer, of the Alzueta Gallery

OPENING PUEBLA

Coinciding with the opening of a new store in the city of Puebla (Mexico), Massimo Dutti presents a new interior design proposal.

Body Care Collection. In Stores

Massimo Dutti has transformed the window displays in its most iconic stores to present the full selection of its new unisex personal care collection, a range that is increasingly in line with its brand values.

GIFT EXPERIENCES

To celebrate Mother’s Day, Massimo Dutti offers its customers two new shopping experiences that represent a further step in its desire to offer more personalized and exclusive attention.

Initials Bags SS21

Massimo Dutti extends its exclusive initialling service that allows customers to monogram new iconic models from the latest Women Spring/Summer 21 collection.