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In Store

The Atelier Of Massimo Dutti

THE EXPERIENCES

Once again, this year, and coinciding with the Salone del Mobile in Milan, Massimo Dutti surprises with a new artistic collaboration in its shop located in Via Dante, 7.

THE POWER OF HANDS. HANDS AS TOOLS
CAPABLE OF GIVING AND CREATING SHAPES AND FORMS.

The firm’s constant support for new artistic talents has led to a new proposal that, under the title The Atelier of Massimo Dutti, showcases the value of handmade work through experiential workshops and the intervention of its shop windows.

Wicker is a natural fibre obtained from shrubs of the willow family. It is used for weaving, so it is much more rigid, allowing the creation of these tangles and stable shapes.

The wicker pieces created exclusively for exhibition and sale in the shop of Massimo Dutti store in Via Dante, 7 during the days of the Salone del Mobile are original lamp shades
original lampshades placed on a ceramic base.

“THE OBJECTS GET A NEW LEASE ON LIFE. SOMEONE
LOVED MAKING THIS OBJECTS.”

SOMEONE IS WORKING TO THAT END:
AN EXCLUSIVE SPIRIT UNITES THEM ALL.

The handcrafted process involves the personal intervention of a human being who brings his or her experience, sensitivity and, in short, leaves his or her mark. This nuance gives an object a soul and makes it last over time.