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In Store

Pitti Uomo 22
The Event

Massimo Dutti celebrates the Pitti Uomo Show in style with an event that turned its store into the centre of night-time Florence.

Pitti Uomo 22 The Event


Pitti and Florence are inseparable. During the four days of the show, the Italian city becomes a laboratory for trends, a showcase for what people will be wearing and a forum for ideas.


The shop windows became a narrative, aesthetic epicentre thanks to the naturalistic intervention of the Japanese artist Hiroshi Kitamura. Pieces made with natural materials that come into contact with each other and create an organic entity.


Such an eagerly awaited event just had to have a selection of mocktails & cocktails. They were created for the occasion by Colle Bereto, an exclusive venue in Florence, and presented on a menu handwritten by the renowned calligrapher Jose Maria Passalaqua.

THE Music

Music, gastronomy, fashion and many surprises in a night full of unforgettable experiences for a dedicated public who latched on to the beats of the DJ who livened up the evening.