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The film

Opening San Sebastian

The new Massimo Dutti store in San Sebastian showcases the new, much more refined interior design concept, which places importance on light, natural materials and an artisan style.




In its 800 m2, two-floor retail space, the revamped store will offer all the Women & Men collections in an architectural concept developed entirely by Massimo Dutti’s architecture studio. The brand’s new interior design concept not only reflects a change towards achieving shopping as an experience, but also presents the store itself as one. In addition, the new store is in line with the Inditex Group’s most advanced eco-efficient store concept and has a series of innovations that combine fashion and technology. This shows the firm’s concern for constantly providing customers with new shopping experiences.