MASSIMO DUTTI’S ART TOUR PROJECT WAS CREATED TO PROMOTE THE CREATIVITY OF LOCAL ARTISTS IN THE MAIN EUROPEAN CAPITALS.
ART IN STORES
LONDON
The artists selected to exhibit their work in the London flagship store, Jessica Boubetra and Jean-Baptiste, develop sculptural work centred on 3D ceramic printing, driven by a shared passion for science fiction.
PARIS
On the occasion of its recent opening, the Parisian boutique on the Champs-Élysées became an ephemeral museum in which some of Cedric Grolet’s gastronomic geniuses were exhibited.
THE SHOP AS A NEW ARTISTIC EXHIBITION SPACE AND A UNIQUE AND CREATIVE WAY OF ATTRACTING ATTENTION.
ART IN STORES
Viena
Marit Wolters’ work in the Vienna shop explores the relationship between nature and architecture through the use of individual and local materials, the exploration of their properties and the theme of recycling..
THE WORKS ON DISPLAY IN THE MASSIMO DUTTI SHOPS CREATE AN ORGANIC UNITY WITH THE NEW INTERIOR DESIGN CONCEPT.
ART IN STORES
ZURICH
For the opening of the new flagship store in Zurich, the artist Marie Griesmar brings her work, which serves as a communication tool to promote science and art, to the windows of Massimo Dutti.
