November, 26 Experiences

Qian Lihuai x Massimo Dutti

ArtInProgress llega a Shanghai con una instalación de Qian Lihuai que transforma el bambú en expresión artística dentro de la nueva flagship.

Bamboo installation by Qian Lihuai for ArtInProgress in the new flagship — Massimo Dutti Shanghai

Bamboo moves beyond its traditional craft origins to take on a new sculptural dimension. At Massimo Dutti’s new Shanghai flagship, Chinese artist Qian Lihuai presents an installation that challenges the boundaries between material, form and space. Organic volumes and interwoven structures transform an age-old technique into an artistic expression of remarkable visual power.

1187 Nanjing Rd (W), 南京西路 Jing'An( Shanghai )

Flagship window with the Qian Lihuai installation — Massimo Dutti Shanghai

Central wooden table with garments between clothing rails — Massimo Dutti Shanghai

Central table and clothing rails of the collection — Massimo Dutti Shanghai

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Table with garments, bag and floral arrangement — Massimo Dutti Shanghai

1187 Nanjing Rd (W), 南京西路 Jing'An( Shanghai )

A new vision of the retail space, where architecture, design and fashion come together with effortless ease.

Room with pale wooden table and clothing rails — Massimo Dutti Shanghai

View through the store towards the windows — Massimo Dutti Shanghai

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Massimo Dutti’s new Shanghai flagship brings the brand’s latest interior design concept to life through refined architecture and a considered palette of materials. Open, light-filled spaces, warm tones and furniture defined by clean lines create a serene atmosphere in which natural light takes centre stage. Every element reflects an approach to design that places harmony, balance and sensory experience at its heart.

1187 Nanjing Rd (W), 南京西路 Jing'An( Shanghai )

Beyond the areas devoted to the collections, the new store features intimate spaces reminiscent of a private gallery. Geometrically composed staircases, works of art and a thoughtfully integrated library bring depth and character to the experience. Architectural details and cultural references combine to create an environment that goes beyond shopping, offering a different way to inhabit the world of Massimo Dutti.

Clothing rails and shelves with bags — Massimo Dutti Shanghai

Clothing rails and display table with accessories — Massimo Dutti Shanghai

Seating area with armchairs by the window — Massimo Dutti Shanghai

1187 Nanjing Rd (W), 南京西路 Jing'An

Natural light, soft contours and an exceptional selection of pieces turn every corner into a sensory experience.

Corner with armchairs, side table and artwork — Massimo Dutti Shanghai

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Table of garments with floral arrangement — Massimo Dutti Shanghai

The collections are displayed among floral arrangements, softly curved tables and shelving that pairs decorative objects with accessories. Botanical accents provide an organic counterpoint to the precision of the furnishings, while expansive windows frame views of the city. In the seating areas, upholstered armchairs invite visitors to linger and take in an inviting, almost residential setting, full of warmth and quiet intimacy.

1187 Nanjing Rd (W), 南京西路 Jing'An( Shanghai )

An intuitive layout guides visitors through a series of carefully arranged displays, allowing each piece to be appreciated on its own terms. Pale wooden tables, understated clothing rails and stone surfaces introduce a subtle interplay of scale and texture. The considered presentation of the collections encourages unhurried exploration, while gentle shifts in perspective reveal new corners in which to discover the fashion offering in a more personal, intimate way.