This year, coinciding with the celebration of Mother’s Day, Massimo Dutti transforms the most special corners of its most emblematic shops into small ateliers of floral composition where magic happens.
Attracted by the sensitivity and the message of the link with nature, the firm transforms some of the most special corners of its shops into small floral ateliers where magic happens.
ATELIER DES FLEURS
MD
MAY, 2024
“Flowers flood a large part of the courtyards in some of the Massimo Dutti shops”.
This year the firm repeats its ephemeral floral installations to give a touch of spring to the interior and exterior of its shops.
“Flowers were the protagonists of the brand’s latest ephemeral installation”
Customers can admire the work of the artists in situ, while being presented with a personalised bouquet for each purchase made that day in the shop.
Fresh flowers of great variety, in keeping with the season, faithful to a philosophy of not forcing nature. Scented roses, delicately coloured hydrangeas, stunning peonies and fragrant jasmine.
“The interior of the Massimo Dutti shops transformed into a floral display”
The interior of the shops were transformed for a few hours into a large floral display inspired by the most prestigious floral ateliers.
ATELIER DES FLEURS
MD
MAY, 2024
Since the beginning of its activity Massimo Dutti has known how to transfer and communicate the value of ephemeral experiences full of content and emotion to its most loyal customers.
During the hours that this great floral party lasts, customers are presented with an exclusive composition of freshly cut flowers for their purchases of the latest Massimo Dutti Spring / Summer collections.
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