THE EVENTS
LIMITED EDITION
FW23
LIMITED EDITION FW23
On the occasion of the presentation of its latest Limited Edition Men & Women FW23 collections, Massimo Dutti has organized a series of parallel events in some of its most emblematic stores in Madrid, Milan, A Coruña, Lisbon and Mexico. With these extraordinary physical and digital experiences the brand amplifies the impact of its new collections through social media, influencers and other multimedia channels.
THE EVENTS
LIMITED EDITION
FW23
MADRID
Calle Serrano, 48
Massimo Dutti organized the presentation of its new Limited Edition collections at the flagship store at 48 Serrano Street, in the heart of the Golden Mile, an exclusive location in the heart of Madrid. An event where fashion and technology merged in a creative and original way in a perfect atmosphere with the store as the center of attention. The audience was able to attend a presentation designed in the virtual world to cross the border of reality and be displayed on large screens.
The
Window Displays
The art of selling behind glass is a privilege only available to a few, capable of transmitting through their creativity a whole universe. And once again, Massimo Dutti has surprised with a staging that has turned its windows into points of ephemeral exhibition of the latest Limited Edition collections.
THE EVENTS
LIMITED EDITION
FW23
LIMITED EDITION FW23
“The fashion world is reinventing itself and Massimo Dutti is betting on the digital format with the placement of large screens at strategic points in the store as a means to present its latest collections at a glance.””
The
Collections
The Limited Edition collections are continuity, exclusive, temporary and limited collections that are marketed in selected stores and online. In its latest collections, Massimo Dutti reissues and reinterprets some of the greatest hits of fashion, offering an updated version according to the fashion of today.
The
Event
Massimo Dutti celebrated the presentation in Madrid of its new Limited Edition collections in style with an event that turned the store at Serrano, 48 into the center of the Madrid nightlife. Music, gastronomy, fashion and many surprises in a night full of unforgettable experiences for a dedicated audience that included customers, fashion influencers and specialized press.
THE EVENTS
LIMITED EDITION
FW23
MILÁN
Via Dante, 7
Milan is another of the cities chosen for the presentation of Massimo Dutti’s new Limited Edition collections. The recently opened store is an example of the new interior design concept that the brand has been implementing. All the spaces have been conceived with the aim of giving maximum visibility to the product and highlighting it. This store also has the first Massimo Dutti Café, a space where customers can discover the new products while enjoying a delicious cup of coffee.
The
Collections
Massimo Dutti’s goal with its Limited Edition collections is to satisfy the desire to create something more exclusive, with specific designs to meet the needs of the most demanding customers. The Limited Edition collections for the FW23 season caress luxurious modernity with pieces that become a testimony of exceptional moments.
THE EVENTS
LIMITED EDITION
FW23
LIMITED EDITION FW23
“A tribute to exclusivity and quality. Sophisticated designs, more constructed patterns, contemporary silhouettes. Such are the new Limited Edition collections.””
The
People
The evening that no one wanted to miss featured Massimo Dutti’s exclusive Limited Edition collections. An unforgettable night in which Via Dante 7 became the most viral place to be.
MORE STORIES
A CORUÑA
Calle Juana de Vega, 3
The new Limited Edition collections of Massimo Dutti arrive at the flagship store in A Coruña. And to celebrate it, the firm organized an event dedicated exclusively to customers, specialized press, influencers and fashion insiders friends of the brand, who did not miss the appointment with what has become one of the events of the season. The store is located in a privileged environment: the corner with Compostela street, one of the most commercial and busy arteries of the city. The store has an impressive façade and almost 2,000 square meters of sales space containing the Women, Men and Limited Edition collections.
LISBOA
Avda. da Liberdade, 193
Massimo Dutti’s flagship store at Avenida da Liberdade 193 became the luxurious setting to celebrate the event of the season in the Lisbon capital. A soirée with a succession of guests A-Listers who lived a night full of surprises and experiences organized especially for the occasion. The highlight: the presentation of the new Massimo Dutti Limited Edition collections on large screens set up for the occasion in the beautiful outdoor garden surrounding the store. A magical soirée that writes a new chapter in the brand’s trajectory and includes the organization of special events marked by creativity and exclusivity.
MEXICO
Avda. Presidente Masaryk Col. Polanco, 431
Mexico City also hosted a special event organized by Massimo Dutti for the presentation of its latest Limited Edition collections. The store is an epitome of avant-gardism linked to the essence and progression that the brand has been experiencing in the last decade. Built on Masaryk Avenue, the street with the most important luxury offer in the country, this emblematic flagship store has an architectural award, the Prix Versailles of UNESCO awarded to the team in charge of its construction, the prestigious Mexican studio Sordo Madaleno Arquitectos. In its more than 1,000 m2 of floor space, this store houses the Women, Men and Limited Edition collections, as well as the various cultural and fashion events that the brand organizes in the city.
