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IN STORE

PARIS OPENING

Massimo Dutti’s new concept store on the legendary Champs-Elysées was the luxurious setting for the event of the season in the Parisian capital. A matinee with a succession of A-list guests, who enjoyed a date full of surprises and exclusive experiences organised especially for the occasion.

NEW
co
ncept

STORE

Massimo Dutti’s new image in its stores evokes the renewed essence of the brand and brings a new shopping experience.

In the new concept store, the spaces have been conceived with the aim of giving maximum visibility to the product and highlighting it.

MD
OPENINGS 2023

PARIS, Champs-Élysées

The image evolves hand in hand with the new product lines towards an increasingly sustainable concept.

new concept store

Throughout the process, the need arose to make the store purer by eliminating layers, creating a clean and harmonious space to offer a more intuitive and visual shopping experience to the customer.

MD
OPENINGS 2023

PARIS, Champs-Élysées

THE
SPAC
E

The architecture of the store itself creates the furniture and defines the spaces. Natural light works as a key element, giving a general feeling of warmth and luminosity.

In this new concept of refined lines, the areas have been worked in a functional way without losing the aesthetic vision of the space.

MD
OPENINGS 2023

PARIS, Champs-Élysées

The new and advanced interior design concept of the brand reflects the evolution, to make the store an experience in itself.

The Space

The new store presents the collections of the Women & Men lines, in an architectural proposal developed entirely by Massimo Dutti’s architectural studio.

MD
OPENINGS 2023

The catering for the opening of Massimo Dutti’s new concept store in Paris was created by Cedric Grolet, considered by international critics to be the best pastry chef today. His artistic approach begins on a blank sheet of paper, where he materialises his ideas to create petits plaisirs that border on sculpture.

Cedric Grolet’s exquisite creations are not eaten, they are tasted and some of his specialties were exhibited (and guarded) as art pieces on ephemeral installations set up for the occasion.

For a few hours, the store became an ephemeral and perfect sweet museum where Cedric Grolet exhibited a sample of his mini croissants, mini pains chocolat, mini pains suisse, vanilla pastry, Paris brest or perfect chocolat pastry.

MASSIMO DUTTI,
Av. des Champs-Élysées, 116
PARIS