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In store

New Concept Store

The new interior design concept implemented by Massimo Dutti in its shops is a much more refined concept, in which light and natural materials play a fundamental role.

01

FA
CA
DE

By redesigning the façade, the shop opens up to the outside and connects directly with the interior. The shop interacts with the public, involving them in the distribution of the spaces.
The result is simple and wide spaces in which different corners are created, without losing the sensation of an open space with a contemporary aesthetic.

MD

New Concept Store

2023

MD BELGIUM

MD ATHENS

MD VENECIA

MD AUSTRIA

MD LONDON

MD LONDON

MD ZURICH

MD PARIS

02

MA
TERI
ALS

Warm, natural materials keep up with the task of presenting an increasingly sustainable shop.
Solid wood, natural stone and whitewash are part of the essence of the brand, creating a sensory space that conveys warmth and comfort. The mix of organic textures balances the building materials.

MD

New Concept Store

2023

BOLEANOS MARBLE
01

NATURAL FIBRES
02

IROKO WOOD
03

LIMESTONE
04

POLISHED ALUMINIUM
05

ALBA OAK
06

KRION
07

03

SPAC
ES

The architecture of the shop itself creates the furniture and defines the spaces. Natural light acts as a key element, giving a general feeling of warmth and luminosity.
In this new concept of refined lines, the areas have been worked in a functional way without losing the aesthetic vision of the space.

MD

New Concept Store

2023

home-woman
home-woman
home-woman
home-woman
04

PA
TIOS

Patios provide permeability, give a glimpse of different spaces and generate new visuals. They are a biophilic design that, in addition to providing quality for users, make the highest standards of sustainability visible.

MD

New Concept Store

2023

MILANO 23
THE ATELIER OF MASSIMO DUTTI