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In Store

The Atelier Of Massimo Dutti

THE EXPERIENCES

Once again, this year, and coinciding with the Salone del Mobile in Milan, Massimo Dutti surprises with a new artistic collaboration in its shop located in Via Dante, 7.

CREATING UNIQUE PIECES WHOSE DNA RESONATES
WITH THE DREAMS OF THEIR FUTURE OWNERS
PROVIDES ULTIMATE PROOF OF THE MASSIMO
DUTTI’S UNFAILING COMMITMENT.

The firm’s constant support for new artistic talents has given rise to a new proposal that, under the title The Atelier of Massimo Dutti, showcases the value of handmade work through experiential workshops and the intervention of its shop windows.

he loofah is a tropical climbing plant native to Southeast Asia. The fruits, once ripe, transform into a fibrous material similar to a sponge, which is why this plant is popularly known as a vegetable sponge.

The loofah pieces created exclusively for display and sale at the Massimo Dutti shop in Via Dante, 7 during the Salone del Mobile consist of lampshades that sift the light.

“THE TRADITION OF HAND MADE PRODUCTS EXPANDS”

RIGOR IS THE PATH TO EXCELLENCE
AND THE ONLY WAY TO ENSURE THE MOST
ICONIC PIECES ARE TIMELESS.

At the heart of the Mediterranean aesthetic of these objects is a sense of craftsmanship: the calm nature of handmade objects with the imperfection and honesty of the materials.