During the Pitti Uomo Show, the streets of Florence turn into pure inspiration.

For yet another year, the city of Florence has become a world showcase for men’s fashion with the Pitti Uomo Show

Florence is the perfect destination for a getaway with countless ‘treasures’ to discover.

Massimo Dutti celebrates the Pitti Uomo Show in style with an event that turned its store into the centre of night-time Florence.