Grooming
Interest in men’s personal care is on the up and as a result the cosmetic range for this sector is expanding its offer with products thought out exclusively for them.
The world of cosmetics has changed a lot since the days when cosmetic companies focused their launches on products for women. Today, the men’s sector has become a new focus for major brands. And, just in the last three years, the launch of specific products for men’s personal care has increased by 70 per cent.
Daily moisturisers and after-shave products are already a common routine for men. In the cosmetic universe, men mostly move between two concepts: grooming and mampering; with the first is booming amid the growing trend of visiting the barber (new cult spaces) to improve your appearance.
