GUEST EDITOR: JOHANNES HUEBL
@johanneshuebl

THE FILM

Coinciding with the presentation of the exclusive customisation service that Massimo Dutti just launched at a selection of its most iconic flagship stores, renowned model and influencer Johannes Huebl stars in a film where his personal style comes together with the savoir faire implicit in this new customised creation experience. The film piece reflects the essence, philosophy, and excellence of a service that has a powerful impact on current times that reclaim customisation as an increasingly desirable value.