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The Custom Experience. The Film

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Massimo Dutti is offering its customers at a select group of stores the option of customising some pieces from its Men’s collection thanks to an embroidery machine with a high level of precision and exquisite designs.

The new customisation service offered by Massimo Dutti was created thanks to the brand’s desire to satisfy its most demanding and distinguished customers who are following a trend that is on the rise: unique and customised garments. This new customised creation experience will allow you to discover the sophistication and artistic detail inherent to the calligraphy tradition through the embroidery of initials, a service traditionally associated with the luxury sector with which Massimo Dutti reaffirms its positioning as an aspirational brand.