Massimo Dutti presents Into the Light, a story with the Mediterranean as a backdrop, to introduce part of its latest Men SS20 collection.

A moment in time. A time for new ways of seeing what the collection brings, a completely new way to look at the everyday. This is also echoed in the fashion. And this new way of seeing everyday life brings new rules. Above all, harmony. Harmony in terms of fabrics that exude a freshness that makes the heat bearable; serene colours that provide absolute discretion. And the sea assumes its role as an unending source of inspiration and rewards us with its unique strength and sense of energy and renewal.