Presented on this occasion by a carefully selected group of today’s top models, the film that covers the staging of Massimo Dutti’s new summer/spring collection presented in the Palais de Tokyo in Paris reveals the look that makes a connection between minimalism and what is native, unique to the setting that serves as the background and heart of the campaign: a city in the middle of an arid and inhospitable desert. Intellectuality and fashion blend together in this film in which each image is delicately in step with a polyphonic sequence of local voices with never-before-heard narrations about their adopted home or place of origin.