POP UP STORE
THE ORDER OF THINGS
Massimo Dutti inaugurates in Shanghai The Order of Things, a Pop-Up space conceived as a sensory retreat where aesthetics and calm harmoniously dialogue, inviting visitors to explore a universe of serenity, balance, and contemporary elegance.
MD 025
THE ORDER OF THINGS
( 01 )
n.01
Massimo Dutti presents in Shanghai the pop-up The Order of Things, created in collaboration with architect Xie Ke. Conceived as a contemplative space with minimalist aesthetics, it integrates Eastern philosophy and modernism. The Fall/Winter 2025 collection dialogues with the interior design, highlighting quality fabrics and pieces that convey balance, calm, and elegance.
MD 025
THE ORDER OF THINGS
( 02 )
Shang
hai
Eugenio Bregolat, president of Inditex in Greater China, emphasized that the project deeply symbolizes the integration of the brand’s aesthetics and values within the local cultural context, reinforcing its commitment to the Chinese market. He also noted that this initiative joins other recent openings in the region, consolidating the brand’s presence and its intent to continue growing through innovative and locally relevant proposals. Additionally, the third floor includes a BASAO tea lounge, enriching the experience with contemporary flavors inspired by traditional rituals. The pop-up will be open from November 22 to 30, 2025.
