International Prize Prix Versailles
(UNESCO)
Massimo Dutti Flagship Store
– Masaryk – Ciudad de México –
The Mexican studio Sordo Madaleno Arquitectos wins the international UNESCO Prix Versailles, for the flagship store of Massimo Dutti in Mexico City.
Built on Avenida Masaryk, the street with the largest luxury offer in the country, Massimo Dutti’s flagship store has been honoured for its exterior design in the Store category within the region of North America.
“
The rhythm of rectangular modules is an orthogonal section of metallic structure, while the texture of the façade is latticework inspired by the reinterpretation of traditional ironwork bars in Polanco. This generates a series of rectangular recesses that are randomly repeated within the orthogonal grid
“
specifies the project report
Inaugurated in April 2016, the store is the epitome of avant-garde linked to the essence and progression that the brand has been experiencing over the last decade. Massimo Dutti’s flagship store holds the collections of Women, Men and Personal Tailoring in its surface of 1,000 m2, as well as various cultural and fashion events that the brand organises in the city.
class=”credito upper brandon700″>- Photos by Jaime Navarro, courtesy of Sordo Madaleno Arquitectos –
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