Massimo Dutti presents its new collection of six perfumes, Massimo Dutti Scents Collection – Men & Women Edition, in its Room 48 space in Madrid. Once more the brand surprises with an exclusive event full of unexpected touches for a select group of guests.

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All the guests enjoyed an intimate sensory experience connected to the world of travel

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It was an event with surprises for all those present. Once again, Massimo Dutti caused a sensation with the launch of a new collection, this time a perfume collection, in a unique setting in the heart of Madrid, where the brand has launched all its latest collections. A large, bright and charming space where guests enjoyed a unique experience, in this case a sensory experience based on the sense of smell. The new Massimo Dutti Scents Collection – Men & Women Edition comes with two illustrated books about the process of creating each of the six fragrances, a process which included participation from different artists such as the famous French illustrator, Frédéric Forest. The books also include a brief explanation of the history of perfume.

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AN AREA SET ASIDE AS A PERFUME BAR GAVE THE PARTICIPANTS THE CHANCE TO TRY THE SIX FRAGRANCES THAT FORM THE NEW COLLECTION.

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