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THE FASHION MEMO
A – W /18
Photographed By Daniel Jackson

Favourites with the fashion teams and stars that reflect the sparkle of the catwalk, this is the powerful style of the trends that will set the pace for the season. This is how we will buy, mix and wear up-to-date fashion with powerful nods to the past.

The Fashion Memo

Architectural
touches that echo other
decades and ultra-modern mixtures.

This is the future by
Massimo Dutti.

The Fashion Memo

Fashion demands
a retro frame of mind,
taking us to a

new sartorial style:
vintage textures, romantic
colours and a delicately
eccentric touch.

The Fashion Memo
The Fashion Memo
The Fashion Memo
The Fashion Memo

Overlaid pieces, a daring style and an updated
effortless touch; urban fashion becomes sophisticated
without forgoing the basic principles of elegance.
This is how the rentrée looks .

The Fashion Memo
The Fashion Memo
The Fashion Memo
The Fashion Memo

Season that looks to the
past
but imagines it for a
new generation.

The Fashion Memo
The Fashion Memo
The Fashion Memo

This fall
may have been built on nostalgia,
but it was made for the spirit of now.

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