THE FASHION MEMO
A – W /18
Photographed by Amit
Paris, July 27th 2017
Sophisticated materials, classic concepts and a daring character, these are all present in the key items for this season. Some pieces are a result of an attempt to update traditional tailoring, others pay homage to decades of rebellion. And all united under the banner of individuality.
“
Relaxed tailoring,
earthy colours and warm, soft fabrics are
the stand-out trend for this season,
both in effortless fashion and its
more chic version.
”
The new chic
The new exquisiteness creates a unique gallery where originality
and eclecticism set the trend.
Total look
Warm tones, in all possible shades, strong without
being shrill, provide the new cutting-edge proposals.
“
The coolest British
style modernises the cliché
with looks that never lose sight of
the real truth of the aesthetic that is
already a fashion benchmark.
”
“
Every piece in the Made in Italy
line begins with the refined
production of the purest Italian
craftsmanship that transmits
these details that are the key to the
art of trans-Alpine tailoring.
”
