The revamped store will offer all the Women & Men collections in an architectural concept developed entirely by Massimo Dutti’s architecture studio. The brand’s new interior design concept not only reflects a change towards achieving shopping as an experience, but also presents the store itself as one. In addition, the new store is in line with the Inditex Group’s most advanced eco-efficient store concept and has a series of innovations that combine fashion and technology. This shows the firm’s concern for constantly providing customers with new shopping experiences.