The Secret Of Scents

New Perfume Collection

As part of the presentation of its new perfume collection, Massimo Dutti planned a strategic campaign across a selection of media, including some of the most well-known newspapers and magazines. The campaign put the spotlight on a perfume collection of six pure, high-quality fragrances inspired by the art of travel. A map of six fragrances that refer back to the spirit of each of the aromatic destinations chosen by the brand, thanks to the evocative power of smell to transport us to any place and moment in time with absolute precision. The campaign was conceptualised by the Franck Durand creative atelier, photographed by Annemarieke Van Drimmelen and has involved collaboration with artists like illustrator Frédéric Forest and stylist Marina Gallo.