Paper | Massimo Dutti Paper | Massimo Dutti Paper | Massimo Dutti

Among the various projects undertaken by Oriol Elcacho in his new personal and professional phase is the creation of ‘Traca i Mocador’, arevolutionary red wine that brings together the great traditions of the DO Montsant.

Traca i Mocador. The Project | Paper Massimo Dutti

An initiative from two friends who enjoy doing something they are passionate about, whose result is a young, fresh red wine with a very marked personality.

Traca i Mocador. The Project | Paper Massimo Dutti

It all started one hot summer afternoon when Josep Borràs, Oriol’s childhood friend whose family owns the Mas de les Vinyes estate, proposed the idea of undertaking a winemaking project together.

Traca i Mocador. The Project | Paper Massimo Dutti

Josep’s family comes from a long tradition of winemaking; his grandfather Emilio started producing wine more than 70 years ago. And from a conversation between two old friends, the idea emerged to create a label of their own. After two years of intense work, they started to see results. A tasty, fresh and noble red wine that they named Traca i Mocador, a Catalan expression that translated would be something like ‘worth tipping your hat for’.

Traca i Mocador. The Project | Paper Massimo Dutti
Traca i Mocador. The Project | Paper Massimo Dutti

In his first venture into the wine world, far from the runway and international fashion editorials, Oriol Elcacho has been 100% involved in the creative side of the brand and its design (both the bottle and label), as well as in the communication and marketing strategy.