The artistic commitment so deeply rooted in Massimo Dutti gives us a new project based on an identifying element of the firm, paper bags, and a colour: red.

This new artistic intervention project is further proof of the work undertaken by Massimo Dutti to promote art.

The intervention creates an optical effect of several planes and arises from a succession of red bags that create a unique effect.

The firm has played with plastic beauty and emotions to give a new meaning to the elements that appear in the installation.

The proposal for the shop window of the Parisian shop is an appointment with contemporary art that forms part of the numerous projects that the brand creates.

The silhouette of a heart using red bags and the word LOVE printed in the background are the basis of the latest installation created by Massimo Dutti.