Massimo Dutti opens a new store in Zurich that strengthens the brand’s new interior design concept, which is much more refined and showcases light and natural materials. The store opens up to the outside, with large windows connecting it directly to the inside.
IN STORE
MASSIMO DUTTI
ZURICH
MD
ZURICH
MD
ZURICH
MD
ZURICH
MD
ZURICH
MD
ZURICH
MD
ZURICH
WOMEN
COLLECTION
Massimo Dutti’s new image reflects the refreshed essence of the brand to embrace new shopping experiences focused on boosting the brand’s image. The spaces have been laid out to showcase and make products as visible as possible.
IN STORE
MASSIMO DUTTI
ZURICH
IN STORE
MASSIMO DUTTI
ZURICH
Massimo Dutti’s new concept shop is designed according to the experience the brand wants to offer and share; they have a larger surface area than other shops and an innovative design. The shops are mainly experiential, as they help to connect emotionally with the customer through differentiating elements that reflect the essence of the brand.
IN STORE
MASSIMO DUTTI
ZURICH
IN STORE
MASSIMO DUTTI
ZURICH
MD
ZURICH
MD
ZURICH
MD
ZURICH
MD
ZURICH
MD
ZURICH
MD
ZURICH
IN STORE
MASSIMO DUTTI
ZURICH
This process of revamping the concept involved the need to streamline the store by removing layers, creating a clean, harmonious space that provides a more intuitive and visual shopping experience for customers. Choosing the pieces that best represent the concept of each collection is the starting point of the new Visual Merchandising.
IN STORE
MASSIMO DUTTI
ZURICH
IN STORE
MASSIMO DUTTI
ZURICH
MD
ZURICH
MD
ZURICH
MD
ZURICH
IN STORE
MASSIMO DUTTI
ZURICH
New types of displays have been developed to make the product the centre of attention. A new commercial showroom was created in response to the need to display products hanging up. Thus, capacity has increased to create a less compartmentalised aesthetic.
IN STORE
MASSIMO DUTTI
ZURICH
MEN
COLLECTION
The entire space follows an interior design concept that ties into the brand’s essence, harmonising every detail to establish an exclusive identity and lifestyle.
IN STORE
MASSIMO DUTTI
ZURICH
IN STORE
MASSIMO DUTTI
ZURICH
MD
ZURICH
MD
ZURICH
MD
ZURICH
The architecture of the store itself creates the fixtures and defines its corners. Solid wood, natural stone and whitewash are part of the brand’s essence. The new Massimo Dutti stores are in line with the Inditex Group’s most advanced approach to eco-efficiency, reducing power and water consumption.