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IN STORE

Zurich Opening

The new Massimo Dutti store in Zurich strengthens the new interior design concept, which showcases light and natural materials such as wood.

Massimo Dutti opens a new store in Zurich that strengthens the brand’s new interior design concept, which is much more refined and showcases light and natural materials. The store opens up to the outside, with large windows connecting it directly to the inside.

IN STORE

MASSIMO DUTTI

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WOMEN
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Massimo Dutti’s new image reflects the refreshed essence of the brand to embrace new shopping experiences focused on boosting the brand’s image. The spaces have been laid out to showcase and make products as visible as possible.

IN STORE

MASSIMO DUTTI

ZURICH

home-woman
home-woman

IN STORE

MASSIMO DUTTI

ZURICH

Massimo Dutti’s new concept shop is designed according to the experience the brand wants to offer and share; they have a larger surface area than other shops and an innovative design. The shops are mainly experiential, as they help to connect emotionally with the customer through differentiating elements that reflect the essence of the brand.

IN STORE

MASSIMO DUTTI

ZURICH

IN STORE

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IN STORE

MASSIMO DUTTI

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This process of revamping the concept involved the need to streamline the store by removing layers, creating a clean, harmonious space that provides a more intuitive and visual shopping experience for customers. Choosing the pieces that best represent the 
 concept of each collection is the starting point of the 
new Visual Merchandising.

IN STORE

MASSIMO DUTTI

ZURICH

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New types of displays have been developed to make the product the centre of attention. A new commercial showroom was created in response to the need to display products hanging up. 
Thus, capacity has increased to create a less 
 compartmentalised aesthetic.

IN STORE

MASSIMO DUTTI

ZURICH

MEN
COLLECTION

The entire space follows an interior design concept that ties into the brand’s essence, harmonising every detail to establish an exclusive identity and lifestyle.

IN STORE

MASSIMO DUTTI

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The architecture of the store itself creates the fixtures and defines its corners. Solid wood, natural stone and whitewash are part of the brand’s essence. The new Massimo Dutti stores are in line with the Inditex Group’s most advanced approach to eco-efficiency, reducing power and water consumption.

IN STORE

MASSIMO DUTTI

ZURICH

IN STORE

MASSIMO DUTTI

ZURICH

IN STORE

MASSIMO DUTTI

ZURICH