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The campaign

Chinese New Year 22

Director: Cong Lin
DoP: Zhang Zhihan Photographer: He Kai Tuo Yi Set Designer: Majima
Stylist: ShaSha Wang Models: Yang Hao & Cai Guannan

Coinciding with the celebration of the new year in China, Massimo Dutti is releasing a special collection with a set of exclusive pieces that are a tribute to Chinese culture.

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SPRING FESTIVAL COLLECTION

2022

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OT
ION

2022

SPRING FESTIVAL COLLECTION

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A wide selection of pieces and
accessories for men and women with different references to Chinese traditions.

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ARA
CT
ER

The collection features red,
an expression of the traditional and festive atmosphere that brings the new year to life.

MD

SPRING FESTIVAL COLLECTION

2022

B
RIG
HT

2022

SPRING FESTIVAL COLLECTION

MD

Black is the common thread of this capsule,
as well as red, which is of great importance in Chinese culture.

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IBU
TE