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The campaign Film

Massimo Dutti presents the new Spring Festival Collection through a magical fashion film inspired by the commemoration of the Chinese New Year.

The brand has been one of the first to present its new collection to welcome the Year of the Tiger, and it has done so through a virtual presentation full of magic that has fascinated its followers.

MASSIMO DUTTI PRESENTS
ITS NEW SPRING FESTIVAL COLLECTION THROUGH A MAGICAL FILM.

In this new film, China and its most characteristic aesthetic features have been represented through a collection made up of creations with simple, strict and austere lines, with clear chromatic nods to Chinese tradition and popular culture. With red and black in their most intense and absolute declinations being the undisputed protagonists.