Among the initiatives with which Massimo Dutti has surprised its customers to celebrate the new year in China, this cinematographic piece stands out. The film shows the display created exclusively by the brand to transform the windows of its emblematic store in Shanghai, one of the country’s most cosmopolitan capitals.
THE FILM SHOWS THE DISPLAY CREATED ESPECIALLY FOR CELEBRATING THE NEW YEAR.
The scenography that has been created for the occasion is a completely new set-up that pays homage to the iconography of the tiger, the animal that represents the Lunar New Year and is a symbol of courage, strength, and protection. The privileged location of this store makes its windows one of the most visible points in the city.