Massimo Dutti lands in Ibiza with a store in the heart of the capital’s old quarter. This is a multidimensional space with different atmospheres that are nonetheless very aesthetically coherent, designed for the exhibition and sale of Massimo Dutti’s Men and Women collections. To celebrate this opening, the brand organized an event targeted exclusively at specialized international press, influencers and fashion insiders that have an affinity with the brand, so that they could reveal in what was one of the great events on the island this summer.
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SET UP
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A select group of guests were able to enjoy the imaginary world dreamt up by Massimo Dutti especially for this occasion.
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The brand converted its new store into a Balearic oasis which was filled with allusions to some of its differential characteristics.
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VIEWS OF SUMMER – THE PARTY
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A night of magical experiences in a setting that was decked out for the occasion, with the savoir faire that characterizes the brand.
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(@daviniapelegri)
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The event brought together a select group of international influences who shared their experience with their thousands of followers on social media.
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All guests were able to enjoy experience prime local products, displayed as true works of “edible art”, thanks to the creative mind of the best gastronomy specialists.
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Fashion and culture came together once again at a soirée that wrote a new chapter in the path taken by Massimo Dutti and which includes the organization of special events notable for their creativity and intimate nature.
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THE FILM
