nº 75

SHOES EXPERIENCE

SHOES EXPERIENCE

NEW SERVICE

Always at the cutting-edge of where fashion and technology meet, Massimo Dutti continues with its commitment of offering new purchasing experiences that personalise customer service as much as possible.

MD

WOMEN COLLECTON

2021

Under the name Shoes Experience, the brand is launching a new tool where you can try on its footwear collections with just one click through its iOS and Android Apps.

This innovative product selection system uses augmented reality to offer a superior level of experience, maintaining the brand’s position as a leader in the Customer Experience field. To get a pair of the latest footwear offered by Massimo Dutti, customers only have to choose a model from the selection offered by the brand from its Women’s or Men’s collections, and point their mobile device’s camera at their feet and let the magic of augmented reality do the rest.