nº 72

The Art of Inspiring

The Art Of Inspiring

The state of being unique

#MassimoDuttiUniqueness

Massimo Dutti pays special tribute to work done by hand through three unique and creative experiences, which will bring us closer to this manual work and giving new life to the brand’s packaging, turning basic elements such as silk paper and boxes into exclusive craft creations.

The Art of Inspiring | Paper by Massimo Dutti

MONT
SE
RRAT
SALVAT

The Art of Inspiring | Paper by Massimo Dutti
The Art of Inspiring | Paper by Massimo Dutti
The Art of Inspiring | Paper by Massimo Dutti
The Art of Inspiring | Paper by Massimo Dutti
The Art of Inspiring | Paper by Massimo Dutti

Nature is often referenced in the work of Montserrat Salvat. Her projects are always within the framework of sustainability and environmental ethics. In her latest collaboration with Massimo Dutti, Montserrat Salvat gives new life to the silk paper of her special gift packaging.

The Art of Inspiring | Paper by Massimo Dutti
The Art of Inspiring | Paper by Massimo Dutti

MARTA
HE
RRE
RO

The Art of Inspiring | Paper by Massimo Dutti
The Art of Inspiring | Paper by Massimo Dutti

Marta forms the basis of Missmsmith— Art on paper with ideas connecting the paper to all kinds of situations. Each creation is fully customisable with a wide range of papers. Here, Marta shows us how to turn the silk paper used to wrap Massimo Dutti’s clothes into beautiful flowers.

The Art of Inspiring | Paper by Massimo Dutti
The Art of Inspiring | Paper by Massimo Dutti
The Art of Inspiring | Paper by Massimo Dutti
The Art of Inspiring | Paper by Massimo Dutti
The Art of Inspiring | Paper by Massimo Dutti

TA
LLER
SILVES
TRE

The Art of Inspiring | Paper by Massimo Dutti
The Art of Inspiring | Paper by Massimo Dutti

Their workshops are a reference point for contemporary craftsmanship using flowers and plants to create floral compositions and botanical dyes, among many other things. Their work with Massimo Dutti shows how with just a little time and imagination, little cloth bags for perfume can be transformed into an exclusive gift.

The Art of Inspiring | Paper by Massimo Dutti