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200th Paseo de Gracia’s Anniversary

The book

In 2016 Massimo Dutti published “Paseo de Gracia 96”, a book that compiles the entire project of rehabilitation and inauguration of its flagship store in the center of Barcelona.

“The book explains the project in its entirety and is divided into 4 separate pieces that portray each part of the process.”

Since it is a historical building of great relevance, a research of its origins up to the present day was made and it was exposed in the book with photos and texts. The book was treated as a single piece, but divided into several parts (street, building, reform and store) differentiated by papers in various textures and colors. For the access of each chapter we created beautiful reliefs without ink as the modernist moldings of the building. For the cover we recreated the relief of the famous tiles of Paseo de Gracia, designed by Antoni Gaudí, and the cover also serves as the book jacket.