Paper | Massimo Dutti Paper | Massimo Dutti Paper | Massimo Dutti

STORIES

Massimo Dutti Studio
THE FILM

Massimo Dutti shares three previously unseen audiovisual pieces that reflect the aesthetic universe of the latest men’s Studio collection.

MD

STUDIO COLLECTION

FW23

DROP O1

Urban atmosphere, sonorous narrative and nods to the metaverse without straying from the essence of the brand. Captivate with the staging and turn the choral rhythm into the protagonist and leitmotiv to understand the collection. Choreography of simple movements for a visual metaphor on how the collection adapts to the urban rhythm. The characters interact to the sound dictated by selected melodies and to the rhythm that the collection allows them.

MD

STUDIO COLLECTION

FW23

DROP O2

Some natural elements come to the fore in symbiosis with the urban essence of the collection. The wind, the ocean, the sun. Visual richness and movements subdued under their effects. Evocative elements that coexist with the characters in the same urban environment. The entire Studio Men collection has been constructed from a single creative discourse and framed in a microcosm illustrative of the new avant-garde yearning that drives the brand.

MD

STUDIO COLLECTION

FW23

DROP O3

Play as a key element to turn the characters into pieces of a fashion show. The hands play a prominent role as symbols of action. The whole ensemble creates a dynamic and contemporary composition. Urban character and choral spirit in the staging of these films; each one with its own particular identity to enhance the collection and maximise its repercussion in each of the different off and online channels.