The firm’s exclusive boutique at Calle Serrano, 48, is sporting a contemporary and organic look, thanks to the artistic installation by Adriana Meunié and Jaume Roig.

The Mallorcan artists join the project that Massimo Dutti has been developing for some time now, linked to promoting and disseminating knowledge of art through projects by contemporary creators.

Adriana Meunié and Jaume Roig have been inspired by nature and its essential resources for this project, through a harmonious dialogue between the elements. The result is a spectacular installation that occupies the window of the Massimo Dutti shop.

In this vitrine d’artistes project for the flagship store at calle Serrano, 48, the two artists have recreated a magical and poetic atmosphere, a metaphor for the authentically real, so in tune with Massimo Dutti’s DNA.