A cinematographic piece that captures the essence of the work of the artistic duo formed by Adriana Meunié and Jaume Roig, who were commissioned to create the art installation in the windows of the Massimo Dutti flagship store in Madrid.

“FOR US,
SIMPLICITY IS ALMOST A
NECESSITY”

The store windows on Calle Serrano 48 have been transformed into small artistic spaces thanks to the work of textile artist Adriana Meunié and ceramist and painter Jaume Roig, whose ephemeral and organic set design is conceptualised around a principle: the vindication of the essential.