November, 26 Experiences

Broadway 575, SoHo (NY)

Massimo Dutti arrives in New York’s SoHo with a flagship that brings design, heritage and fashion together.

Main room with sofas, coffee tables and clothing rails — Massimo Dutti New York

Pale sofa beside a clothing rail and ceramic objects — Massimo Dutti New York — # 1

Cast-iron column against the brick wall — Massimo Dutti New York — # 2

Wooden table with a ceramic piece — Massimo Dutti New York — # 3

Round wooden table on a rug — Massimo Dutti New York — # 4

Wooden table with a vase and folded garments — Massimo Dutti New York — # 5

Hat and trays on a wooden cabinet — Massimo Dutti New York — # 6

Round table with a floral arrangement between clothing rails — Massimo Dutti New York

At 575 Broadway, Massimo Dutti opens its new New York flagship, offering a contemporary interpretation of SoHo’s industrial heritage. Soaring ceilings, original cast-iron columns and interconnected rooms preserve the building’s distinctive character. Within this historic setting, the Woman and Man collections unfold across an open-plan layout designed for exploration and discovery.

575 BroadwaySoHo, 10012( New York City )

Wooden floors, furniture sourced in New York and carefully chosen antiques lend the interiors a distinctive personality. Generous sofas, tables from different periods and sculptural objects evoke the intimacy of a private residence. A rich interplay of fine materials and considered details creates an effortless dialogue between architecture, design and fashion, true to the spirit of the neighbourhood.

Room with cast-iron column, sofa and clothing rails — Massimo Dutti New York

Tree on a round table in front of the shelves — Massimo Dutti New York

( 575 Broadway )

Greenery, handcrafted pieces and distinctive furnishings bring a sense of domestic intimacy to the retail space.

Clothing rails, wooden armchair and column — Massimo Dutti New York

Hanging garment beside a ceramic vase — Massimo Dutti New York

575 BroadwaySoHo, 10012( New York City )

Room by the windows with sofa and wooden armchairs — Massimo Dutti New York

Round wooden table with garments and a plant — Massimo Dutti New York

The generous proportions of the rooms allow each object to find its natural place. A botanical arrangement on a round table introduces freshness and movement, while elsewhere two wooden armchairs flank a fireplace of understated design. These encounters between nature, art and furniture give the interiors their distinctive character, revealing an unexpected side to the store.

575 BroadwaySoHo, 10012( New York City )

In the main room, floor-to-ceiling curtains soften the transitions between spaces. A pale sofa, vintage-inspired armchairs and low tables create a composition reminiscent of a private sitting room. Beyond, discreet clothing rails blend into the calm setting, where the collections sit alongside references to collectible and designer furniture.